Lyor Cohen signs Meg Mac to 300 Entertainment

Australian artist Meg Mac has signed to Lyor Cohen’s 300 Entertainment for the world release (ex-Australia and New Zealand) of her debut EP MEGMAC.

MEGMAC will be released on April 7, 2015.

The artist was first discovered in 2013 when Aussie radio station Triple J began to play her debut single Known Better before her track Every Lie followed.

She earnt a spot on Triple J’s “Next Crop: The Ones to Watch in 2014” list. The piano ballad Roll Up Your Sleeves, the lead single on MEGMAC, was then awarded iTunes Australia Single Of The Week.

In addition to winning Triple J’s Unearthed Artist of the Year, Mac was nominated for “Breakthrough Independent Artist of the Year” in the Australian Independent Music Awards. Her music has accumulated over 1 million views and streams to date.

“Meg Mac is an artist of immense talent. It is an honour to have the opportunity to work with her.”

Lyor Cohen, 300 entertainment

She is currently nominated for Rolling Stone Australia’s “Best New Talent” award, and sold out her entire tour throughout Australia this past Autumn.

“From the first time we at 300 heard ‘Roll Up Your Sleeves,’ we fell in love with Meg Mac,” says Lyor Cohen. “She is a true artist of immense talent. It’s a privilege and an honor for us to have the opportunity to work with her.”

“After meeting Lyor Cohen and everyone at 300 in New York, I can’t wait to start working with them all,” she said. “I am excited to get my music out internationally and to start playing shows overseas”.

Inspired by her childhood aural education in Detroit soul-pop and gritty Memphis blues, Meg Mac creates elusive and dark pop with innovative sonic twists and turns that merge multiple genres and defy expectations.

Full of powerhouse vocals and evocative personal narratives, MEGMAC is a stunning compilation of undeniably catchy and sultry pop songs with a neo-soul tinge. This EP and new partnership with 300 Entertainment firmly solidifies Meg Mac as a force to be reckoned with – not just in the Australian music scene, but as an international star on the rise.

Meg Mac will make her U.S. debut at SXSW 2015 next month. Watch this space for more soon on her upcoming shows and the MEGMAC EP: https://www.megmac.com.au/Music Business Worldwide

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