Jimmy Iovine: ‘Women find it very difficult at times to find music’


Do women find it particularly difficult to discover music?

It’s a new one on us, but that’s what Jimmy Iovine claimed today (November 19) on a live interview with CBS in America.

As you can watch in the video below, CBS This Morning host Gayle King welcomed Apple Music kingpin Iovine to the studio alongside “queen of hip-hop soul” and Apple Music endorser Mary J Blige.

King introduced the show with a new Apple Music TV ad featuring Blige alongside Kerry Washington and Taraji P. Henson – the second in a marketing series featuring the trio.

There is dancing in the kitchen, and a touch of salsa.

King then asks Iovine: “What was your thinking?”

The exec replies: “Streaming’s a technology… what this is is a music streaming service.

“What is does is… sort of gives you 30 million songs, and it serves them up to you and makes it easy to find music.

“So I always knew that women find it very difficult at times – some women – to find music.”

Jimmy Iovine, Apple

“So I always knew that women find it very difficult at times – some women – to find music. And this helps makes it easier with playlists, curated by real people. They’re not made by algorithms alone – they’re made by algorithms but with a human touch.”

As for the trio in the ad, Mary J Blige says it was a “genius idea” by Apple to bring them together.

“It was just beautiful to have Jimmy choose me to be a part of [her co-stars’] world and them be a part of mine.”

Iovine is asked about his “creative concept” for the new ad.

He says: “I just thought of a problem: girls are sitting around talking about boys, right? Or complaining about boys! When they’re heartbroken or whatever…

“They need music for that, right? It’s hard to find the right music. Not everyone has, you know, the right list… or knows a DJ.”

[UPDATE: Iovine has apologised for his comments. In a statement, he said: “We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologise.”]

Iovine’s contestable comments come a month after his public attack on Spotify and the ‘freemium’ model at the Vanity Fair New Establishment Summit in San Francisco.

[You can watch the video through this link if it’s not happening in your region.]

 Music Business Worldwide

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  • VerneT

    Always was and still is a complete chauvinist wanker

    • Ralf

      What is wanker? Is it some British slang?

  • You know why we “girls” can’t find music? Because great services like Rdio are shutting down, yet iTunes crashes every time I open it. You know what I have been talking about this week? Not boys. Rather, how I have no good choices once Rdio shutters. Fix iTunes first, Jimmy, then we can talk about your high levels of chauvinism.

    • Chicken McPhee

      Clearly he was referring to middle school girls, not you and your crusty vagina.

  • Nick Conway

    Everyone gets offended by everything these days. Girls talk about boys. Boys talk about girls. Boys talk about boys. Girls talk about girls. Everyone shut up and stop getting so offended. This isnt me defending Jimmy Iovine. Its me sick and tired of everyone being so sensitive and self righteous.

    • Enoughalready

      Jimmy’s a twat , and you’re a twat.

      • Nick Conway

        Read my comment. Im not defending him. Everyone is too sensitive these days and you are a prime example. Stop getting so offended just so you can feel you’re sticking up for something.

  • paull_nl

    For the last 30 years I found it very difficult most of the times to listen to Iovines music. Did he ever produce an above mediocre album?

    • Rodrigo Morris

      Grow up

      • paull_nl

        That’s what I did and that’s how I know that Iovine only produced uninteresting music and mediocre albums.

  • Rodrigo Morris

    Lol, who cares
    He knows what he is talking about as he works in that area where user experience and marketing studies are done. Deal with it

    • seriously??????

      • Rodrigo Morris

        Yep, seriously. I hope you dont use that word to imply it is absurd without actually being able to elaborate why.

  • Richard Handal

    I also heard women comedians aren’t funny. And I heard black people can’t swim but they run fast. [WHAT?!?!?!]

  • Anna Mason

    ‘Could have chosen your words better’, but the core beliefs and presumptions are still ingrained there.

  • will nicol

    Almost as stupid as Apple Music. Almost

    • Anna Mason


  • Joe Barbarotta

    Stupid comments will be around forever. Fuggeddaboutit.

  • Christine Infanger

    I love Apple Music and never have issues with it or iTunes. I also happen to be a girl who works in the music industry and I love the backlash Iovine is getting for his moronic comments. Sadly, however, misogyny and chauvinism are rampant in the music industry.
    It’s easy for people like Nick Conway, who aren’t in any way impacted by things like this, to claim it’s oversensitivity and people being offended by everything. If only….

  • Jimmy

    How much you wanna bet if it were an ad helping men find music Feminists would complain for being left out?

  • Chicken McPhee

    Oh fuck off, whatever you say you offend someone, in this case people who don’t have a brain of their own and share one with the rest of the sheep on the internet.
    There is NOTHING offensive about his comment. It wasn’t a universal commentary on women, it was a “what if” scenario that you go through when designing solutions like Apple always does. If you have a problem with that, shove your head up your ass from whence it came.