Ashley Tabor’s Global has expanded its festival business through an increased stake in Broadwick Live and a series of strategic acquisitions.
The acquisitions include SouthWestFour, Field Day, Boardmasters and Rewind Festival, which were previously owned by Impresario, as well as Y Not and Truck, previously owned by Count of Ten.
Global has also increased its stake in Broadwick Live, and will work with the promoter to co-create new festivals and branded events, and take existing events to new countries.
Global acquired a stake in Broadwick Live in June last year – its first acquisition in the festival sector.
In addition to festivals, Global has expanded its touring arm, promoting acts such as the Pet Shop Boys, The Vamps, Melanie Martinez and Galantis.
The live side of Global’s business has been led by well-regarded former AEG exec Sam Bush.
Global and Broadwick Live say they will work together to take their existing music festivals to new countries in partnership with international brands.
In August, Global and Broadwick Live announced they will be transporting Snowbombing from Europe to North America with the first Snowbombing Canada in 2017, sponsored by Coors Light.
“we have a shared ambition to grow the portfolio and look forward to doing so with broadwck live.”
Sam Bush, Global
Sam Bush, director of Global’s live & touring division, said: “We took a stake in Broadwick Live just over a year ago. We’ve had an incredible first year working together, working hard to bring in some of Europe’s leading music festivals as well as some of the most innovative and well-loved up-and-coming festivals.
“We have a shared ambition to grow the portfolio and we look forward to doing this with Gareth and the team at Broadwick Live as well as the founders and managers of the festivals we have acquired.”
Gareth Cooper, CEO of Broadwick Live, said: “These are exciting times. Working with Global has helped us to realise our ambitions and then some.
“We have a strong partner that offers us unbelievable support and shares our goal to build an international festivals business, starting with our first venture in North America next year. What we have announced today is just the beginning.”
Broadwick Live has previously delivered branded events such as Bacardi Triangle and the adidas Y3 fashion shows which Broadwick Live produces for adidas.
Earlier this year Broadwick Live took stakes in Standon Calling, Glass Butter Beach and Lost Village adding to its portfolio of festivals, which include Festival No.6 and Snowbombing.
Global has three divisions, Global Radio, Global Television and Global Entertainment.
Ashley Tabor is Founder & Executive President, Stephen Miron is Group CEO, Richard Park is Group Executive Director & Director of Broadcasting and Lord Allen is Chairman.Music Business Worldwide
